Virgil Abolh’s Cinematic Fashion Shows for Louis Vuitton’s Men’s Collections on YouTube

نویسندگان

چکیده

Abstract The mediatization of fashion explores the ways in which practices (production, consumption, distribution and dissemination) are articulated depend on logic digital media. aim this research is to show that addition changes traditional has undergone due influence mediatization, other effects emerging, such as appearance autonomous audiovisual productions YouTube, characterized by a narrative expansion curatorial purpose collection. paper analyzes case Virgil Abloh’s film for presentation Louis Vuitton’s men’s collections.

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ژورنال

عنوان ژورنال: Springer proceedings in business and economics

سال: 2023

ISSN: ['2198-7246', '2198-7254']

DOI: https://doi.org/10.1007/978-3-031-38541-4_22